Services

Traditional short-term project-based consumer research with an emphasis on actionability. Examples include:

• Quarterly State of the Consumer reporting

• Custom qualitative and quantitative studies

• Facilitation of ideation, activation, and "so what?" workshops

We build out consumer insights capabilities and processes tailored to your needs and built for you to self-serve at a fraction of the cost of outsourcing. Examples include:

• Insight system assessments and strategy frameworks

• Innovation validation and concept testing

• Guest experience and brand perception tracking

Are you looking for executive or director level insights leadership inside your organization but cant afford it? Hire Tom for a fixed number of hours per week or month to be your fractional or part-time consumer insights leader.

• Embedded and flexible strategic insights partner

• Executive-level guidance on cross-functional projects

• Internal team coaching and process improvement

• Public speaking on consumer insight systems, foodservice trends, and decision science

• QSR and retail category expertise for industry articles and thought leadership content

• Panel participation and conference moderation with practical, real-world insight